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The Art of Filming Food: Television {Food Network & Cooking Channel}

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Hello, Beautiful Couch Potatoes. Welcome to The Art of Filming Food: Television.

Food Network and Cooking Channel Executive Producer - Dresses & Appetizers

If you ever daydream of hosting a cooking show or working as a Food Network or Cooking Channel producer then you’ll want to meet Margaret (Margie) Gilmore, former executive producer for Food Network.

Margie gives an inside look at what it takes to build and maintain a strong culinary brand, host a Food Network show and get your food blog discovered.  Get food media advice from a Food Network exec and be inspired.

If you love food media, this is a great post to bookmark and come back to when you need culinary motivation.
The Art of Filming Food
is a 3 part food media series that talks with  food media experts about  food in movies, television and  online. Now dig in to The Art of Filming Food: Television with Margie Gilmore.

  • Margie Gilmore is now a former employee of Food Network. This interview was conducted while Margie was employed as an executive producer at Food Network and the content reflects her employment.


Brandon: You have a degree in psychology. How did you get into food media?
Margie: I’m not a foodie. I’m into media. I’ve worked for Harpo, Dr. Phil and now Food Network. For me, food is great but I’m more interested in the business model.

Brandon: What is your position at Food Network? And what shows do you work on?
Margie: I’m an executive producer for Food Network. I produce all of the digital content for on-air shows. I work on Next Food Network Star, Next Iron Chef, Worst Cooks, Last Cake Standing and Food Truck Race.

Brandon: What advice do you have for someone who wants to host a food show?
Margie:
The shortest road to a show on Food Network is Next Food Network Star (NFNS). You don’t have to win, just being in the NFNS top 3 – 5 will give you a lot of opportunities. NFNS is about 7 weeks and it’s hard work but well worth it. If you don’t want to go that route, Food Network looks for talent on their way up. So understand and stay true to who you are, what you bring to the table and expose it. Demo your cooking talents, have events, blog about it and if you have a cookbook, that’s even better.

Brandon: What’s the future of food television?
Margie: I hope food programming will include more stories and plots like Jamie Oliver’s Food Revolution.

Brandon: What makes Food Network a successful culinary brand?
Margie: Food Network stays true to their mission – building inspiration, challenges and a lifestyle. And the Food Network sales team are dynamic stewards, they understand the brand and how to sell it.

Brandon: With popular food blogs like Hungry Girl, Smitten Kitchen, and Amateur Gourmet; how do these culinary blogs influence food programming?
Margie: Food blogs don’t influence programming for Food Network but they can for Cooking Channel. Food Network isn’t driven by blogs, especially niche blogs. But if your blog has mass appeal it may be noticed by Food Network. Cooking Channel, on the other hand, has more niche programming, a younger audience and takes more notice of food bloggers.

Brandon: Who are your greatest influences in food media?
Margie: Brooke Johnson, president of Food Network and Bob Tuschman, senior vice president of Food Network and judge on Next Food Network Star. Brooke is not a foodie. She understands what the consumer wants, takes the category and blows out the business potential. Brooke is not distracted by food which helps her focus more on the business. Bob Tuschman, judge on Next Food Network Star, is an amazing leader. Bob’s been around the block with food shows and though, he is well seasoned, he never tires of new possibilities in food entertainment.

Brandon: Why was Cooking Channel created?
Margie: Cooking Channel was created to satisfy the viewers who wanted more international fare, niche cuisines, and food experimentation. Food Network’s entertainment is partly in its food challenges. Cooking Channel’s entertainment is in its exotic nature.

Brandon: What advice do you give to someone who wants to build a successful food brand like Food Network and Cooking Channel?
Margie: If you don’t have a restaurant or catering company, how will people taste your food and meet you? Once people taste your cooking and get to know you, they will become your ambassadors. And once that happens tweet, photograph, blog about your food and pay attention to the business side of things.

Thanks to Margie for the wonderful food media advice!
Copy edited by film buff, Muhammad Chughtai

Hungry for more? Check out the Art of Filming Food: Movies with the directors of the Kings of Pastry and stay tuned for the final series, The Art of Filming Food: Online, with Hungry Nation’s Working Class Foodies host, Rebecca Lando!

FOOD ADVICE OUT THE WAZOO! If you want easy, brand spanking new recipe and entertaining ideas, click here and you shall receive…

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More Art of Filming Food

The Art of Filming Food Online: Rebecca Lando Interview - Working Class Foodies, Hungry Nation - Dresses & AppetizersGreetings, Pea Pods. Welcome to The Art of Filming Food: OnlineIf you watch news videos, sitcoms and food shows online, you should meet Rebecca. Rebecca is the host of Working Class Foodies, an online show about cooking on a budget. She has hooked up with new media monster, Next New Networks, and is working on her third season. Check out her take on online food shows versus television food shows, advice for hosting a new media cooking program and her Earth Day window garden video. Read More…

UPDATED: Have you ever wanted to film food? Meet Chris Hegedus and D.A. Pennebaker, the directors of the Kings of Pastry. With documentaries like War Room, Jane (Jane Fonda), and StartUp.com, they talk about their latest documentary about the culinary arts, Kings of Pastry and give advice on film production. Plus, check out more Art of Filming Food: Movies interview goodies, Kings of Pastry theatre listings, and the Chocolate Fashion Show. Read More…


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12 Comments leave one →
  1. SVN Cooks permalink
    10 pm

    This advice is spot on. No matter what your passion make sure you don’t distract yourself from the business. Brooke Johnson is a beast!!!

    • brandon maya permalink*
      10 am

      @ SVN Cooks,
      Speaking from experience, Margie is phenomenal! She is warm, direct and brilliant. I like how she thinks of food as a business and agree with her advice for building a food brand and hosting a show – understand who you are and what your mission is and stay true it.

      Thanks for the comment and you’re right, Brooke Johnson is a business beast!

      Love, Peace and Media Sweets,
      Brandon Maya

  2. Marie Chelle permalink
    10 am

    Thank you very much my friend, you are very kind in sharing this useful information with others…. the details were such a blessing, thanks.

    • brandon maya permalink*
      10 am

      Howdy, Marie Chelle,
      You’re quite welcome. Stay tuned for the last Art of Filming Food post which is packed with online food media goodness.

      Love, Peace and Lunch Media,
      Brandon Johnson

  3. 10 am

    “I’m not a foodie.” That’s a bit of an eye opener. I get that business skills are transferable, but I’ve always thought that an interest (or a degree for some) combined with a business degree (well, in her case even that doesn’t matter) was a sure fire way to understand a field and excel in it.

    So you could plan it all out, go to culinary school, get a degree in Mass Comm, combine it with a Masters in Business but that’s merely one way to go about it. Anyone could still come out of nowhere show enough determination and dedication and excel.

    Bit of a paradigm shift for me. Definitely nspiring. Great read. 🙂

    @SVN Cooks: Yup, I agree. Understanding how the business works is vital. (In any field.)

    • brandon maya permalink*
      10 am

      Greetings, Muhammad,
      Culinary school, mass communications degree, and a masters in business is one way to go about building a food brand. Margie’s path is business focused . For me, I have a degree in fashion and interior design, worked in the internet field, then went to culinary school to change careers and do what I enjoy – cooking. These paths are different, I think it’s makes it more fun to understand and build the business of food media and be a bit of a foodie.

      Love, Peace and Edible Biz,
      Brandon Maya

  4. 13 am

    Exactly how can I download a free of cost version of hplaserjet
    1020?

  5. 14 am

    It’s amazing for me to have a website, which is useful designed for my knowledge.
    thanks admin

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  1. The Art of Filming Food: Television {Food Network & Cooking Channel} | CookingPlanet
  2. Tweets that mention The Art of Filming Food: Television {Food Network & Cooking Channel} « Dresses & Appetizers -- Topsy.com
  3. The Art of Filming Food: Online {Hungry Nation’s Working Class Foodies} « Dresses & Appetizers
  4. The Art of Filming Food: Movies {Kings of Pastry} « Dresses & Appetizers

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